You’ve developed your institution’s voice and have a meaningful strategy behind your new brand. Now it’s time to breath life into your new identity through brand implementation. A well-executed graphic identity – one that is capable of adaptation over time – is an organization’s lifelong asset. When used properly, it has the power to inspire, elevate and enhance.
You’ve worked hard developing a platform and rationale for your institution’s voice. Now it’s time to develop a strategy, identity and guide for how it will be projected. This can mean something as simple as knowing how to use key messages to organize a publication thematically or as complex as managing identity, color palettes, fonts, messages, and more across an array of media types.
How do you uncover the genuine voice of your institution? What unique signifier separates you from your competitors? It starts with a conversation, several of them. Combine that with a look into your past and a glimpse at your future. These varied perspectives will help you uncover clear and recurrent themes. That discovery will give you a road map for creating your institution’s genuine voice.
“Alarming tales from the world of health care – spiraling costs, confusing billing, unequal access.” These are some of the timely topics being tackled by professors at Johns Hopkins Carey Business School and currently featured in their spring 2017 alumni magazine. We commissioned illustrator Leandro Castelao to visualize this complex story for the cover and through a series of interior spots.
St. John’s College chose Abraham Lincoln for the Spring ’17 cover story: “Leadership in Factious Times.” According to tutor George Russell, Lincoln appeared “in the right place at the right time to preserve and protect the constitution by trying to teach citizens what it means to be an American.” The theme of leadership carried over to features about retiring St. John’s president Chris Nelson, and to an alumna who is CEO of a tech startup. Cover illustration is by Sébastien Thibault.
The Spring 2017 issue of Changing Business, Johns Hopkins Carey Business School’s research journal, features a timely cover article on gender gaps in wages and jobs. Other faculty research in this issue deals with corporate “enforcers,” financial performance vs. ethics in employee evaluations, and discrepancies in methadone dosage in inner-city clinics. Illustrations in this issue are by André da Loba.
To transform a static piece of design – in this case a printed publication – into an interactive experience, two critical elements need to be maintained: visual identity and content management.
For Stevenson University's latest art exhibition, Spirit Bridge Torn, we designed a 64-page catalog for Gina Falcone Skelton’s “paper paintings.” Because of the modular nature of these large pieces, we incorporated actual-size details of selected components along with a reproduction of each piece in it’s entirety (including two 3-panel gatefolds). We also designed promotional postcards and wayfinding for the exhibition space which included two large entrance panels, signage and labels.